As the CMO of ShipBob, an end-to-end fulfillment solution, Casey Armstrong knows a thing or two about shipping — from hard goods to marketing content.
Prior to ShipBob, Armstrong served as VP of marketing at BigCommerce, where he managed millions in spend and helped the e-commerce platform acquire millions in net ARR and drive billions of organic pageviews.
In short, Armstrong knows how to build marketing teams and scale businesses. Armstrong is, “[O]ne of the best I know at team building and at interviewing folks,” said Tracey Wallace, host of MarketerLive and former editor-in-chief at BigCommerce.
In this episode, he shares his blueprint for building and managing marketing teams.