Webinar

The New B2B Marketing Playbook:
Demand Gen Over Lead Gen

   Wednesday, August 30th, 2023 - 1pm-2pm PST

The New B2B Marketing Playbook: Demand Gen over Lead Gen

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Forget the old-school tactics of capturing names and emails. It's time to engage, educate, and cultivate relationships with high-intent prospects. Demand generation is the game-changer every B2B company needs in it’s growth strategy.


Why demand generation?

Because it's not about spamming inboxes or forcing sales. It's about providing value through education, developing awareness, creating interest, and nurturing prospects until they genuinely need your products and services. It's a long-term strategy focused on developing intent, not just short-term sales..

But making the shift to a demand gen strategy requires a fundamental change in perspective across your entire organization. So, how do you build and execute it successfully, both externally and internally?

Join us to learn how to drive awareness, engagement, and real interest by creating and implementing a demand gen strategy that meets buyers where they are.


In this webinar, we’ll:

  • Introduce you to the world of demand generation. It's time to shift from capturing leads to nurturing relationships.
  • Demystifying & Deconstructing Demand Gen: Understand the shifts in consumer behavior, technology, and communication channels that are redefining success. Learn what demand gen is and how to build content and campaigns to execute it effectively.
  • Omni-Channel Amplification: Reach your audience where they are and create a seamless customer experience across platforms. Discover how to engage with compelling content, digital journeys, and elevated experiences.
  • Data-Driven Insights: Achieve continuous growth in your demand campaigns by using data to make informed decisions. Learn how to iterate and optimize your strategy for maximum impact.
  • Q&A: Get all your questions answered in our interactive Q&A session.

Register now

Can’t make it the day of?
Register and we’ll send you the recording after the event!