Ever since undergrad, Liana Douillet Guzmán, CMO of Skillshare, has been obsessed with the way people “apply novel solutions to nuanced problems.” She kicked off her career in branding and communication at Axiom doing just that — disrupting the legal profession.
Her communications experience gave Guzmán the foundation she needed to lead teams and position technology to the public as Blockchain.com’s first marketing executive. From there, she rose to COO before returning to marketing as Skillshare’s CMO. In this episode, she’ll teach you how to apply out-of-the-box (block?) thinking to your marketing operations.