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On-demand recording: Episode 05

Season Two: On-Demand with the Director of PR & Social at John Deere

Special guest:

Jen Hartmann

Director of PR & Enterprise Social Media, John Deere

Jen Hartmann is responsible for protecting and improving John Deere’s reputation by leading an enterprise social media and public relations strategy for Deere. With over 25 years of experience in public relations, communications, and marketing, 11 of those being with John Deere, Jen is definitely seasoned in her own right. 

Her roles at Deere have included serving as the Public Relations Specialist and Communications Manager at Harvester Works; serving as a Marketing Communications Manager for compact construction equipment; and most recently serving as the Social Media Manager for the enterprise. 

In this episode, we dive into how Jen is leading (and crushing) the social media strategy for a 185-year-old brand, her transition into her role from a 21-year John Deere PR vet right before the world shut down for the pandemic, why social media managers are experts (not interns) and more!

You don’t want to miss this one!



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