Ro+Co. founder Ellen Roggemann is a versatile marketing leader. She can build a strategy around a famously indulgent chocolate chip cookie The New York Times calls “a meal in itself” — that’s why she’s current interim CMO at Levain Bakery. But she’s just as comfortable marketing workouts, which she’s done for Spartan Race, Blink Fitness and more.
The common thread running through her successes in the food and fitness sectors? A hands-on, team-oriented leadership style. (Her mantra: “We can do this!”) But how does she pick her team members?