Before moving to New York and joining The Webby Awards as executive director, Claire Graves did the work her organization now reviews and recognizes. On the London advertising scene, Graves collaborated with brands like The Guardian, BBC Worldwide, and Skype to create award-worthy web design and communications strategies.
After nearly a decade of leading the team at The Webby Awards, Claire has opinions on benchmarking creativity and setting effective goals for marketing and advertising departments. In this Live, Graves shares the benchmarks that can hurt and help your marketing efforts.
